DSOM cont


Assignment topic: DSOM cont

Number of Pages: 1 pages / 275 words

Format: APA


I need you to write a page which is a conclusion for my group project; they haven’t finished their parts yet, but anyways, the conclusion has to match with the conclusion for our presentation, which is the last slide of this file. You can you this PowerPoint as a piece of background information to write the conclusion. Thanks.


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Boozy Botanicals should fixate on improving its marketing strategies and providing unique premium products at a lower cost. Our marketing department is responsible for the company’s market position. It will oversee how different we can be from our competitors. Typically, buyers do not spend a lot of time checking what brands to buy, therefore if the packaging is outstanding; they are likely to pick the product. The packaging should be clear and unique so that consumers can recognize the brand quickly. Legible stickers are ideal to capture a prospective consumer’s attention. The affordable prices set for our premium products will boost sales. Boozy Botanicals’ products are highly-differentiated. It produces premium products at a lower cost than its competitors. Besides, it provides various unique products than its counterparts such as Addition and Jack Rudy. For instance, it manufactures non-alcoholic drinks such as tea, for individuals who do not consume alcohol. It has a potential to reach a wider market with its all-natural products which attract many consumers. However, to reach a greater audience they should avail its products to local market to secure a market niche.

Boozy Botanicals should use business-to business. Such a strategy will allow them to market their products to a larger audience. To reach a target audience, the company can provide free samples to shoppers in local stores to secure a market niche. In as much as some individuals complain of high prices, the company should guarantee money back if the consumer is not satisfied with the products they purchase.

Boozy Botanicals is set for growth and development in a few years. Our goal is to increase awareness of Boozy Botanicals, so we need to create content that our target audience can check for on Google. The aspiration is to be a national brand, that is well-known among individuals.

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